![]() However, shortly after its release, numerous reports emerged showing the charred remains of newly purchased S7 Notes, consistently claiming the phones were bursting into flames. Such was its popularity, Samsung struggled to keep up with the high levels of demand for the phone. On 2nd August 2016 the launch of the S7 Note was met with very positive reviews by the press in the US and Asian markets, where the phone was initially released. The latter would soon prove to be the S7 Note’s Achilles heel. The S7 Note, like the S5, was packed with the latest generation of tech and features, stealing a march on Apple’s range with an improved camera, better screen definition, processor speed and battery life. This provided consumers with a device that was packed full of high tech features in a package that was larger than a traditionally sized smart phone, but smaller than a tablet Samsung was not going to give up its top spot easily. With the S5 Note, Samsung had pioneered the concept of the ‘phablet’ or big phone. ![]() ![]() The S7 Note had a lot to live up to, namely competition from its rivals and the success of its older sibling the S5 Note (they skipped the S6 Note), which was widely regarded as the best Android phone of its generation. In August 2016 Samsung released their much anticipated new ‘big phone’ - the S7 Note. ![]() In this article Robert McAllister looks at the causes of the incident, how Samsung reacted and the lessons that can be learned. ![]() In August 2016 the Samsung faced what was possibly the biggest crisis of its corporate history. ![]()
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